Project 02 : Redesigning Happier Camper's Business Strategy
We worked with Happier Camper's Executive Team to determine the best business strategy.
3 Week Project:
Happier Camper came to our team to analyze their business to propose a strategic plan of action.
Lack of Clear Focus:
From an initial analysis of the company (and discussion with company heads), it is evident that Happier Camper is unable to identify a clear focus in their current business strategy as they want to target as many consumer audiences as possible.
The original HC1 is a beautiful piece of design, but was over-designed according to the passions of the founder wants, using materials and methods that lack enough consideration of the costs of manufacturing processes and material choices that their target consumer wants or needs. Design decisions must be fine-tuned on target consumer.
Long Turnover Time:
As a result, the current HC1 must be made individually by hand, meaning it takes a long time to manufacture and requires large amounts of capital to make each trailer.
Difficult to Liquify Assets:
Too many assets are tied up in the process of creating each trailer. There is a need for quick sources of revenue.
Happier Camper cannot make enough trailers for the demand and hype for their product.